Yield Revenue together with Jordi Torras, Group Chief Financial Officer.
We analyzed the product and redefined the types of room to be marketed, changing the existing ones and creating new ones, the contracting was restructured and updated with the distribution.
We jointly defined the positioning and visibility strategy of the own website and in the Otas, we worked on pricing in a detailed and rigorous way, as Yield Revenue always does.
Analyzing future demand, extrapolating trends and updating as many times as necessary to obtain the best possible result, which has been to grow with increases of up to 25%, when in Barcelona the fall compared to 2019 or 2020 has been up to -68%.
